I loved creating the branding for Hugo Social Club, the rooftop restaurant on the 9th floor of Latitude Aparthotel in Sea Point, Cape Town. The brief for the brand look and feel was fun and summery and relatively open, so I was able to really play around with colour and fun typography and illustrations. I worked with the marketing team at No Name Hospitality Group to conceptualise and bring the brand to life. I am currently their in-house designer, responsible for most of the design and illustration work for the restaurant.